Foundations of Marketing Communication (11096.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus |
Bruce, Canberra ºÚÁϳԹÏÍø College, Bruce, ACT |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 1 - Undergraduate Introductory Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Describe the key principles and multidisciplinary study underpinning marketing communication;
2. Explain the various aspects of the professional practice in the context of integrated marketing communication; and
3. Apply the basic context within which marketing communication is located, including markets and processes, to include theories of communication and persuasion.
Graduate attributes
1. ºÚÁϳԹÏÍø graduates are professional - communicate effectively1. ºÚÁϳԹÏÍø graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. ºÚÁϳԹÏÍø graduates are professional - employ up-to-date and relevant knowledge and skills
1. ºÚÁϳԹÏÍø graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. ºÚÁϳԹÏÍø graduates are global citizens - make creative use of technology in their learning and professional lives
3. ºÚÁϳԹÏÍø graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. ºÚÁϳԹÏÍø graduates are lifelong learners - be self-aware
3. ºÚÁϳԹÏÍø graduates are lifelong learners - evaluate and adopt new technology
3. ºÚÁϳԹÏÍø graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
9496 Principles of Marketing Communication.Assumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-campus | Mr Shaun Cheah |
| 2024 | ºÚÁϳԹÏÍø College, Bruce, ACT | ºÚÁϳԹÏÍø College Trimester 2 | 03 June 2024 | On-campus | Miss Swarali Sidhaye |
| 2025 | ºÚÁϳԹÏÍø College, Bruce, ACT | ºÚÁϳԹÏÍø College Trimester 1 | 03 February 2025 | On-campus | Miss Swarali Sidhaye |
| 2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-campus | Mr Shaun Cheah |
| 2025 | ºÚÁϳԹÏÍø College, Bruce, ACT | ºÚÁϳԹÏÍø College Trimester 3 | 15 September 2025 | On-campus | Miss Swarali Sidhaye |
Required texts
As no single book covers all the material considered in this unit, a list of readings (and other related links) will also be provided through on Canvas to complement the main topics. Despite the material provided, nothing will substitute active engagement with the unit content and the following reference materials are also recommended:-
Textbooks
1. Chitty, B., Luck, E., Barker, N., Sassenberg, A. Shimp, T & Andrews, J.C. (2017) Integrated Marketing Communication, 5th Asia-Pacific Edition Australia: Cengage
2. Arens, W. F., Schaefer, D. H. & Weigold, M. (2009). Essentials of Contemporary Advertising – Second edition. McGraw-Hill Irwin, New York.
3. Blakeman, R. (2014). NonTraditional Media in Marketing and Advertising. Sage.
4. Casimir, J. (2010). The Gruen Transfer. The ABC Books, Australia.
5. Clow, K & Baach, D. (2007). Integrated Advertising, Promotion and Marketing Communication. New Jersey: Prentice Hall
6. Eagle, L., Dahl, S., Czarnecka, B. & Lloyd, J. (2015). Marketing Communication. Routledge.
7. Fill, C. (2009). Involvement theory in Marketing Communication: Interactivity, Communities and Context (5th edition). Prentice Hall.
8. Johnson, L. D. (2010). Customer engagement is the new marketing, Journal of Advertising Research. 50(2), 1-3.
9. Kliatchko, J. (2008) Revisiting the IMC construct: a revised definition and four pillars.International Journal of Advertising, 27(1).
10. Smith, P. R. & Zook, Z. E. (2016), Marketing Communication (6th Edition), Kogan Page Limited
Periodicals
1. Marketing Magazine Asia
2. Campaign Asia
3. AdWeek
4. Advertising Age - ºÚÁϳԹÏÍø Library via
5. WARC
6. BusinessWeek - ºÚÁϳԹÏÍø Library via
7. Campaign (London) ºÚÁϳԹÏÍø Library Individual Holdings, or via
8. Harvard Business Review – ºÚÁϳԹÏÍø Library via
9. The Journal of Marketing - ºÚÁϳԹÏÍø Library via
10. The Journal of Advertising - ºÚÁϳԹÏÍø Library via
11. The Journal of Advertising Research - ºÚÁϳԹÏÍø Library via
Advertising – Marketing Communication Industry Association websites:
1. Australian Association of National Advertisers (AANA)
2. Media Federation of Australia
3. International Advertising Association (IAA)
4. American Advertising Federation (AAF)
5. American Association of Advertising Agencies (4As)
6. World Federation of Advertisers (WFA)
Students must apply academic integrity in their learning and research activities at ºÚÁϳԹÏÍø. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
ºÚÁϳԹÏÍø students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
ºÚÁϳԹÏÍø uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and University of Canberra (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
None
Required IT skills
None
Work placement, internships or practicums
None
Additional information
Enrolment
It is the student's responsibility to ensure that they are correctly enrolled in each unit and that the units are correct for their course of study. Students should confirm their unit enrolment details via MyºÚÁϳԹÏÍø before the end of Week 2.
Schedule
The Unit Convenor reserves the right to vary the lecture and tutorial schedule to take timely advantage of an advertising event, field trip opportunity or guest speaker. Notice of such variation will be made through Canvas announcement.
Referencing requirements
The standard practice of using referencing systems such as Harvard or the American Psychological Association (APA – 5th or 6th edition) Style Manual is preferred. The ºÚÁϳԹÏÍø referencing guide is uploaded for your reference in your Canvas site.
Use of Email
Your lecturer will only email to your ºÚÁϳԹÏÍø student email account and not to your personal email. We encourage students to regularly check their student emails and to use their given student email to contact the unit staff. You are guaranteed to get a quicker response by using your student email.
Student responsibility
If there is any doubt on the requirements of any particular assignment or assessment procedure, the onus of clarification rests with the student who should contact the convenor about the matter. Students have a responsibility to:
- Read, understand and respect the rules concerning plagiarism;
- Familiarise themselves with the conventions of referencing in their discipline; and
- avoid all acts, which could be considered plagiarism.
Provision of information
Announcements made at lectures and tutorials are deemed to be made to the whole group.
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