In this unit students gain an understanding of the role of the creative producer as they take a project through development from initial idea to targeting markets and trans media opportunities. The unit's emphasis is on developing a project whilst navigating the complex connections between government incentives, business and markets.
On completion of this unit students will have formed into Creative Producer teams. The teams will develop pre-production material, and the 'paperwork' that surrounds a film's market proposal, ready to begin production of their graduating film in the following unit. They will also be able to answer this question, "How many Producers does it take to change a light bulb?"
This unit is co-taught with 11891 The Creative Producer G.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Identify and align a project with a market;
2. Evaluate investment and return as it applies to both commercial films and short films;
3. Use technical understanding to produce an investment budget and a production for a short film; and
4. Lead a creative team and foster collaboration in the development of a short film.

Graduate attributes

1. ºÚÁϳԹÏÍø graduates are professional - employ up-to-date and relevant knowledge and skills
1. ºÚÁϳԹÏÍø graduates are professional - communicate effectively
1. ºÚÁϳԹÏÍø graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. ºÚÁϳԹÏÍø graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. ºÚÁϳԹÏÍø graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. ºÚÁϳԹÏÍø graduates are professional - take pride in their professional and personal integrity
2. ºÚÁϳԹÏÍø graduates are global citizens - think globally about issues in their profession
2. ºÚÁϳԹÏÍø graduates are global citizens - communicate effectively in diverse cultural and social settings
2. ºÚÁϳԹÏÍø graduates are global citizens - make creative use of technology in their learning and professional lives
2. ºÚÁϳԹÏÍø graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. ºÚÁϳԹÏÍø graduates are lifelong learners - be self-aware
3. ºÚÁϳԹÏÍø graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. ºÚÁϳԹÏÍø graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development

Skills development

Unit description

In this unit students gain an understanding of the role of the creative producer as they take a project through pre-production development: they will develop projects from initial idea to script development to creative packaging to targeting markets to budget negotiations. The unit's emphasis is on developing a project whilst navigating the complex connections between creative roles, government incentives, business, budgets and markets. On completion of this unit students will have formed into Creative Producer teams. The teams will develop pre-production material, and the 'paperwork' that surrounds a film's market proposal, ready to begin production of their graduating film in the following unit. They will also be able to answer this question, "How many Producers does it take to change a light bulb?" The online unit will make use of synchronous and asynchronous forms of online teaching.

Prerequisites

11139 Short Film Production

Corequisites

None.

Incompatible units

None.

Equivalent units

9675 Level 3 Film Project

Assumed knowledge

None.