To become an effective business decision-maker, a thorough understanding of the research process is required. In this unit, students will learn and apply research theoretical concepts to business contexts. Students will also learn the basic principles of research design and will be introduced to a range of relevant quantitative and qualitative business research techniques, including the applications of various contemporary analytical tools. On the completion of this unit, students will have an understanding of the research methodology, develop research skills, formulate and present effective research reports to be efficient in understanding the future way of doing business. The knowledge and skills acquired will be highly applicable in both academic and business contexts.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Differentiate quantitative and qualitative research in business research;
2. Describe the research process and research ethics involved in the business research process;
3. Conduct a literature review;
4. Select key qualitative and quantitative techniques for a variety of research contexts; and
5. Develop a research proposal and communicate the research to a specialist and non-specialist audience.

Graduate attributes

1. 黑料吃瓜网 graduates are professional - employ up-to-date and relevant knowledge and skills
1. 黑料吃瓜网 graduates are professional - communicate effectively
1. 黑料吃瓜网 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. 黑料吃瓜网 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
2. 黑料吃瓜网 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 黑料吃瓜网 graduates are global citizens - make creative use of technology in their learning and professional lives
2. 黑料吃瓜网 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. 黑料吃瓜网 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. 黑料吃瓜网 graduates are lifelong learners - evaluate and adopt new technology

Prerequisites

None.

Corequisites

None.

Incompatible units

None.

Equivalent units

9522 Business Research Methods

Assumed knowledge

None.