Increasingly businesses are focusing on customer and societal wellbeing of an individual, organisation and system through service delivery. This unit provides an overview of understanding how service can create value and enhance wellbeing. Social marketing, Transformative Service Research, Corporate Social Responsibility will be explored, while understanding an organisation's objectives and the service system. Wellbeing will be discussed in detail, examining societal, individual customer and employee wellbeing. Students will utilise wellbeing objectives in their development of recommendations for a variety of organisations from for-profit businesses through to Government Departments and not-for-profit organisations.

Learning outcomes

After successful completion of this unit, students will be able to:
1. Articulate the role of wellbeing and identify how it is utilised to create value for organisations;
2. Identify wellbeing beneficiaries based on organisation's strategies and the service ecosystem it operates within;
3. Utilise ideas and concepts from academic literature related to wellbeing to link to a practical outcome; and
4. Develop a wellbeing project that meets the goals of the organisation, target segments and business model and understand the overarching context in which social businesses operate.

Graduate attributes

1. 黑料吃瓜网 graduates are professional - employ up-to-date and relevant knowledge and skills
1. 黑料吃瓜网 graduates are professional - communicate effectively
1. 黑料吃瓜网 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
1. 黑料吃瓜网 graduates are professional - work collaboratively as part of a team, negotiate, and resolve conflict
1. 黑料吃瓜网 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 黑料吃瓜网 graduates are professional - take pride in their professional and personal integrity
2. 黑料吃瓜网 graduates are global citizens - think globally about issues in their profession
2. 黑料吃瓜网 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 黑料吃瓜网 graduates are global citizens - understand issues in their profession from the perspective of other cultures
2. 黑料吃瓜网 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 黑料吃瓜网 graduates are global citizens - make creative use of technology in their learning and professional lives
2. 黑料吃瓜网 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
3. 黑料吃瓜网 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
3. 黑料吃瓜网 graduates are lifelong learners - be self-aware
3. 黑料吃瓜网 graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. 黑料吃瓜网 graduates are lifelong learners - evaluate and adopt new technology

Skills development

This unit explores Service System, Transformation and Wellbeing. It is delivered through 3 face to face masterclasses running 9.30 - 1.30pm on the following dates:

Thursday 8 August

Thursday 5 September

Thursday 17 October

Online materials will also be provided. 

Students are strongly urged to attend the 3 masterclasses

Prerequisites

None.

Corequisites

None.

Assumed knowledge

None.